What’s in a Name? The word REALTOR® and You

When it comes to buying or selling real estate, one of the most important things to consider is the person you choose to represent you. This person is often referred to as a “realtor” or “real estate agent.” However, not all realtors are created equal. The term “realtor” is actually a trademarked term that is only used by members of the National Association of Realtors (NAR). In this article, we will explore the meaning of the term “realtor,” and what it means for you as a consumer.

The National Association of Realtors (NAR) is a professional organization that represents over 1.4 million real estate professionals in the United States. Membership in the NAR is not required to work as a real estate agent, but it does come with certain benefits. One of the main benefits of being a member of the NAR is that members are allowed to use the term “realtor.”

The term “realtor” is a trademarked term that is only used by members of the NAR. It is important to note that not all real estate agents are realtors. In order to use the term “realtor,” an individual must be a member of the NAR and must adhere to the organization’s strict code of ethics.

The NAR’s code of ethics is a set of guidelines that members must abide by in order to maintain their membership. These guidelines include rules such as:

Avoiding conflicts of interest
Disclosing all material facts to clients
Treating all parties honestly and fairly
Maintaining confidentiality
By adhering to these guidelines, realtors are held to a higher standard than non-realtors. This means that when you work with a realtor, you can be confident that they will act in your best interests and that they will be held accountable for their actions.

Another benefit of working with a realtor is that they have access to a wide range of resources and tools that can help you with your real estate transactions. For example, realtors have access to the Multiple Listing Service (MLS), which is a database of properties for sale. This database is not available to the general public, but it is a valuable tool for realtors, as it allows them to see all of the properties that are currently on the market. Additionally, realtors also have access to industry-specific software and tools that can help them with tasks such as marketing, contract negotiation, and closing.

As a consumer, when you work with a realtor, you also have the added protection of the NAR’s Professional Standards and Arbitration program. This program is designed to help resolve disputes between realtors and their clients. If you have a problem with your realtor, you can file a complaint with the NAR, and they will investigate the matter. If it is found that the realtor did not adhere to the NAR’s code of ethics, they may face disciplinary action, including revocation of their membership.

In conclusion, working with a realtor can be beneficial when buying or selling real estate. Realtors are members of the National Association of Realtors (NAR) and are bound by the organization’s strict code of ethics. This means that you can be confident that a realtor will act in your best interests, and that they will be held accountable for their actions. Additionally, realtors have access to valuable resources and tools that can help you with your real estate transactions, and you also have the added protection of the NAR’s Professional Standards and Arbitration program.

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